Personal recommendations are key to growth. But to make them work, it's important to approach things wisely.
Don't start with sales. First, there's interest.
"I participate in an innovative project that is entering the MedTech market. Would you like to know what got me hooked?"
Talk about the benefits:
"You're buying an investment share in the first contract manufacturing facility in China that will produce CGM devices, sought after in the global market and capable of making life much easier for people with diabetes."
Script:
- Hello! I am an investor in the MLC project that has developed its own continuous glucose monitoring system named CGM Fly.
- Now there is an opportunity for you to become a holder of investment shares in the first contract manufacturing facility for this CGM in China. Interested in learning more?
Handling objections:
- "I'm not an investor" → I'll help you figure everything out. Everything is simple and transparent.
- "I don't have the entire amount" → There are installment plan options, so you can start with the smallest amount possible.
- "It's too risky" → The company already has its own patented technology, valued at +$ 100 million (link to the document), and a global community of partners supporting the project. This is not a startup idea, but a scalable project with a real technology background.
Share the project wholeheartedly. People are drawn to people.